PROJECT TYPE:
COMMERCIAL
CLIENT:
GROUND NEWS
YEAR:
2021
MY ROLE:
PRODUCER, DIRECTOR, SCRIPTWRITER
Ground News
Your Compass In A Modern World
About
A brand film built around a metaphor, positioning Ground News as a tool for orientation in a polarized media landscape helping audiences regain perspective without telling them what to think.
Challenge
Creating a brand-led narrative that would feel native to U.S. and Canadian audiences, while being produced remotely in Poland. The key challenge was using a single, universal metaphor to communicate trust, orientation, and balance without cultural or political specificity.
Result
A visually distinctive brand film that translates an abstract product promise into an intuitive emotional experience strengthening Ground News’ brand narrative through a universal visual language.
Testimonial
Konrad delivered a TV quality ad which captured our brand’s essence perfectly. We’re thrilled to have a video which looks modern and uses an ingenious metaphor for what our company does. I recommend him to anyone looking for a high quality ad spot for their brand. Thank you Konrad and we hope to collaborate again soon
Kevin Veitia
Growth Marketing Director, Ground News
